THE SANDWICH SHOP

INTRODUCTION

The Sandwich Shop concept was to revive a seemingly stagnant market of fast-food sandwiches, and bring back the good concept of grabbing a healthy snack on the road.

With this idea in mind, the client had specific requirements of the style and general mood of the whole business, with greenery, fresh local products.

After narrowing it Down, we Ended up with 3 designs, all sharing a common element…

THE LOGO

After countless hours spent on fine tuning all the details, choosing a font which will best express the business idea and strategy while making it easy to read. Other small details like the shape of the icon in the middle were adjusted to ensure top quality work.