A Startup Growth Story
Kanzen Design
Project Scope
Supported early startup phase, enhancing customer and internal designer experience.
Project Duration
2019 – Present
About Kanzen
Kanzen is a company that specializes in creating top-quality PowerPoint presentations for clients, with an emphasis on fast turnaround times.
I first encountered Kanzen during its early months when it had just two part-time designers and was operating from an email address.
The CEO of Kanzen approached me to provide assistance with enhancing the startup’s customer and internal designer experience by improving some minor aspects.
My Areas of Responsibility
Led brand development, web design, and established the branding department
1.
Kanzen Brand
Create and structure the design artifacts
The challenge
KANZENdesign needed to enhance its brand image and online presence to attract more customers and streamline internal processes
My Approach
Created a Minimum Viable Brand and a comprehensive brandbook, including responsive logos, company fonts, visual design elements, color guidelines, email signatures, and newsletter designs
Results
Having the brand image structured allowed Kanzen to position as a more mature startup thus increasing monthly customer leads acquisition & Sales.
2.
Kanzen Web
Define, Design & Implement
Designed and implemented the website through iterative development, focusing on a responsive layout, engaging content, and a robust portfolio section to showcase the company’s work.”
Initial Steps
To kickstart the project, I began by thoroughly defining the project scope and understanding the company’s requirements. Once the hosting and domain were sorted out, I proceeded with the first implementation, which involved creating an engaging Coming Soon page to build anticipation.
Iterative Development:
In the second phase, I aimed to demonstrate my web development skills. I took on the responsibility of designing, developing, and implementing the second iteration of the website.
This version included additional content about the company and a dedicated portfolio section, showcasing their work and achievements.
Advancing Functionality:
To further enhance the website’s capabilities, I decided to collaborate with external developers for the third implementation.
By leveraging WordPress, we were able to create a more advanced and feature-rich website. This current version represents the culmination of our efforts and is available online for you to explore.
3.
Branding Support and Visual Design Services
Provided consulting, design, and implementation services to help customers define their branding goals and create strong brand identities.
Process Overview:
To address this challenge, I implemented the following processes to ensure effective support:
Consulting & Sales:
I engaged in in-depth discussions with customers to understand their specific needs and requirements. By leveraging my expertise in branding, I provided valuable guidance to help them define their branding goals and objectives.
Design & Implementation:
I created a range of essential elements that form the foundation of a strong brand identity. These elements included logos, color schemes, typography, and other visual assets. I compiled these elements into a comprehensive archive, accompanied by a brandbook outlining guidelines on their usage. Additionally, I assisted customers by implementing the designs on their websites, social media platforms, and other relevant channels.
4.
Developed and expanded the Branding Department
I successfully led branding projects, which opened doors for expanding the business and growing our branding department.
With the support of Kanzen’s sales team, we streamlined project pipelines, allowing me to build and manage a team of talented branding designers.
I hired an Account Manager to assist with team management and project communication. Together we’ve mapped and defined all the branding internal processes
I transitioned the Head of Branding role to the Account Manager, ensuring the department’s continuity.
Results:
Successfully enhanced Kanzen’s brand image and online presence, leading to increased customer acquisition and sales. Established a fully functioning branding department, generating significant revenue and on track for further growth.
